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With the market preference shifting towards biodegradable packaging over PP and PET, we ventured to develop an eco-friendly replacement for the plastic meal tray.
The clientele in consideration was the urban market, takeaway joints, caterers and restaurants and such food-delivery brands which catered to sustainability-conscious consumers or were interested in making a change towards a better environment.
Taking into account, the specific packaging design needs for the curry-based Indian cuisine as well as the consumer experience; the cornstarch, spill-proof, 5-compartment meal tray was created as an in-house innovation and packaging design solution.

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