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Most PET bottles of edible oil which are currently in the Indian market, follow similar form and shape. While functionality is the crux of every product design, it is also important that we ideate, explore and re-look at common retail packaging design and come up with experimental ideas.
This in-house project revolved around the conceptualization, design, and validation of cost-efficient primary packaging of edible oil-bottles of 1 Litre capacity.

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